Hi, My Name is Monica | Personal Portfolio

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About Me

Need a clever, smart, results-oriented Product Marketer?

Don’t be shy.

Say hi!

Hi, my name is Monica. I’m an experienced Product Marketer living in Colorful Colorado. I’ve spent the last 20+ years building a career in marketing and honing my skills in all product marketing fundamentals, such as messaging/positioning, competitive intelligence, packaging, pricing, and a keen understanding of the buyer. I’m passionate about buyer intent and decoding market signals. The majority of my career has been spent in HealthTech, and I feel a deep connection to making the world healthier, safer, and more cost effective.

Off the clock, I’m a photographer, SCUBA diver, foster dog mom, live music enthusiast, acoustic guitar player, and a former champion gymnast. My photography is merely an extension of my marketing instinct. It became my way of telling a story without words in one frame.

Messaging &
Positioning

I craft clear, differentiated, buyer-centric messaging that drives adoption and widens competitive moats.

Competitive
Intelligence

I build competitive intelligence programs that surface market signals, sharpen positioning, and inform product and GTM decisions.

Pricing &
Packaging

I create pricing and packaging strategies that balance customer economics, competitive positioning, and business goals to drive sustainable revenue growth

AI
Systems

I construct AI-powered workflows and frameworks that accelerate research, synthesis, and content creation while keeping human judgment at the center

Portfolio

All
Photography
Professional

Testimonials

Monica was instrumental in bringing WMA’s brand into the twentieth century. As WMA’s Marketing Manager, she successfully directed the redesign of our website to allow new and dynamic content, implemented strategies to get our brand and message out via various social media and industry outlets, and redesigned our print media to deliver a more effective story to our clients. Monica’s creativity in both digital and print media has not only had a direct impact on WMA’s messaging, but it has also allowed our clients to include our materials in a more complete presentation to their clients. She is a pleasure to work with, a team player, and is sorely missed at WMA!
- John Bonini, Vice President, WMA Consulting Engineers - www.wmace.com
Our marketing program really didn’t exist until Monica joined our team. She pushed us to try new things, to embrace the ethos of our culture and our customers. Monica is not only a great writer, but someone who can think strategically through marketing challenges and find creative solutions. We deeply miss having her on our team!
- Tom Derrick, Co-founder & SVP Marketing, OpenMarkets - www.openmarketshealth.com
I had the pleasure of working with Monica from my first day at WMA and found her to be a detail oriented professional who brings a valuable set of talents to every project she is involved with. She is truly a creative "out of the box" thinker with an impressive combination of social and business acumen. Monica would be an asset to any team and provide the unique perspective that only she can bring.
- Sean Wellford, Senior Technology Engineer, WMA Consulting Engineers

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