OpenMarkets is a software platform that improves the equipment transaction experience for both healthcare providers and equipment suppliers.
Director of Marketing
May 2016 – June 2017
- Developed strategic campaigns and content to support the sales team, leading to a record 237% jump in sales in Q1 2017 compared to Q1 2016
- Increased website traffic by 158% using a combination of PPC online advertising, SEO, WordPress page development and content marketing
- Managed third-party marketing firm, ultimately bringing all marketing efforts in-house and taking over formerly outsourced responsibilities
Read the Purchasing Trends articles:
Q1 OpenMarkets Purchasing Trends
Q2 OpenMarkets Purchasing Trends
Q3 OpenMarkets Purchasing Trends